Client: Equinox
Creative Name: See Yourself at Equinox
Insight: Today’s fitness consumers are seeking a lifestyle upgrade, not just a place to exercise.
Big Idea: True fitness means constantly redefining what better looks like.
Execution: An integrated high-tech camera built into the ad unit using real-time motion sensing and AI face and body mapping to scan viewers as they approach and instantly replace the model in the advertisement with a live-rendered version of themselves. By allowing viewers to see themselves inside the Equinox environment, the execution makes the message personal, immediate, and achievable.
