This project was assigned through my Advertising class in the Fall of 2025. In groups, we created a campaign to advertise Luckin Coffee, a popular cafe in China, recently opened in New York City. Our task was to create an eye catching billboard and commercial storyboard to promote the company's newest locations. Below are two billboard ideas and a storyboard for a commercial personifying a deer (the Luckin Coffee mascot) as a business person in need of good coffee and a Gen Z passionate about trending drinks.
